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    Smyth Upstairs

    Smyth Upstairs, located at 85 West Broadway in Tribeca, offered the opportunity to own one of 15 condominium apartments on top of the new Thompson Smyth Hotel. Combining the serenity of private residences with the eclectic vibrancy of hotel life, Smyth Upstairs is the downtown, modern version of what having a place at The Carlyle was 50 years ago. All homes have sweeping cinematic skyline views and ten-foot ceilings, and all those hotel amenities you love on vacation plus a “residents only” roof terrace. The branding campaign created a ‘Little Black Book’ exploring the allure of hotel living.

    Art direction: Alan Hill

    Website: Smyth Upstairs

    Never make your bed
    Photo of maid making bed opposite almost naked woman
    Text reads Sit on Top of the Whirl
    Tribeca black and white photo