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    Williamsburg Edge by Douglaston Development

    When it launched in 2008, the Edge represented one of the largest and most ambitious projects not only in Williamsburg but in New York city. Occupying over seven prime acres along the East River and comprised of a series of buildings and towers whose arrangement created a sophisticated park-like setting, the Edge offered a new way of living in Williamsburg with an unprecedented mix of views, amenities and service in Brooklyn’s hippest location. The marketing leveraged the name itself, pushing boundaries, color, type and attitude, weaving image and text to support its grit meets glamour positioning.

    Art direction: Alan Hill, And Partners

    Edge Brochure and Bag
    Edge Brochure Spread showing townhouse interior
    Edge swimming pool with view of NYC
    Edge brochure detail with Williamsburg photos
    Edge Poster