Cum sociis natoque penatibus et magnis

    30 East 31st by Morris Adjmi Architects

    Inspired by NoMad’s rich history, 30 East 31st Street weaves together threads from Gothic Revival churches, Art Deco office towers, and transitional skyscrapers like Cass Gilbert’s New York Life Building. This Gothic-inspired motif recurs throughout the building’s interiors in the design of door and window frames, light fixtures, and other details. The open-plan units also feature natural stone surfaces, wide-plank oak floors, walnut cabinetry, and floor-to-ceiling single-pane windows. The full-floor penthouse apartments are distinguished by triangular windows created by the façade’s interlacing piers—an effect reminiscent of the windows in the crown of the Chrysler Building. The branding embraces the stylized modern gothic motif which then appears throughout the program including brochures, plans and website.

    Art direction: Alan Hill, Milan Kliska, SWAT

    30 East 31st against the NYC skyline
    Close up of embossed brochure and printed floor plans
    Terrace rendering
    website image
    floor plan detail